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CAREER SNAPSHOT

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Summary
  • I am a Research Director with over two decades’ experience leading and innovating social and market research projects within the government and commercial sectors.

  • I am a full member of the AMSRS (Australian Market & Social Research Society), the Independent Researchers' Group (IRG) and the AMA (American Marketing Association).

  • I have extensive experience in education, health and human resources.

  • Strong reputation as a researcher, having published in academic journals, lectured in universities, presented at international conferences and participated in government research committees.

  • Expert advisor to senior management, using research insights to inform organisational decisions and influence outcomes.

  • Demonstrated commercial and business acumen with an entrepreneurial spirit, having created innovative, profitable research solutions and research consultancies in South Africa and Australia.

 

Recent Career Snapshot
Managing Director
imo analytics
Website: www.imoanalytics.com

​2015 - present

 

  • Specialists in end-to-end stakeholder/consumer perception survey design; data collection; qualitative and quantitative data analysis; data visualisation and benchmarking

  • Production of high quality insightful, accessible reports that are easily interpreted and applied to improve organisational effectiveness.

  • Market / consumer /social research services, B2C and B2B research, business intelligence

  • Branding and NPS research

  • Consulting services to large and small companies

 

Research Director - Social and Government
Roy Morgan Research
Website: www.roymorgan.com

Sept 2017- Feb 2018

  • One the oldest and largest market research companies in Australia

  • Full service agency providing all forms of research

  • Diverse data collection options from face to face, CATI, in-depths, focus groups and very large online surveys

  • My role was largely one of business development and direction of large social and government research projects

  • Wrote $5m worth of proposals

Manager, Research and Analysis
Independent Schools Victoria
Website: www.is.vic.edu.au

​2008 - 2015

 

  • Developed, analysed, automated and reported quantitative and qualitative parent, staff, student, school board stakeholder opinion surveys

  • Developed the innovative L E A D balanced scorecard benchmarking and school improvement tool.

  • Surveyed over 250,000 school stakeholders in 200 schools

  • Built up the client base from 10% to 70% of independent schools In Victoria + several interstate and international schools now regularly use these tools.

  • Collaborated with Cambridge University's Faculty of Education to statistically validate, present and publish the findings from the L E A D school effectiveness tools.

  • Presented a paper at International Congress on School Effectiveness and Improvement (ICSEI) in 2015 with a forthcoming publication in the Australian Journal of Education (November 2016).

  • Developed in-depth benchmarking tools for schools of human resources; salary and conditions of employment; financial reporting; early learning centres and languages.

  • Provided strategic management consulting services to schools and internally to ISV.

  • Member of the DEEWR Longitudinal Survey of Australian Youth (LSAY) Strategic Advisory Committee.

  • Advisor on The Childhood to Adolescence Transition Study (CATS) - Murdoch Children’s Research Institute.

  • Advisor to the ACARA MySchool Satisfaction Survey Expert Working Group.

​Prior to 2008

​Principal and Founder

J H Louw & Associates

  • Market / social research (as for IMO Analytics)

  • Management consulting

  • Case study writing

 

Lecturer | Tutor

Monash University, Faculty of Business and Economics

  • Tutored postgraduate marketing students in consumer behaviour in person and online

 

Lecturer | Research Analyst

University of the Witwatersrand, Graduate School of Business, South Africa

  • After I completed my MBA, I lectured MBA students in marketing

  • Ran the Case Study Research and Writing Centre

  • Wrote 25 teaching case studies for MBA students

  • Published a book on small business opportunities in South Africa (which sold 25,000 copies)

Registered Nurse and Midwife

South Africa, the United Kingdom and Austria

  • Ten years' clinical experience in three countries

Key areas of expertise

Consumer behaviour

Consumer experience

NPS - Voice of the Customer

Perception research

Stakeholder research

Branding research

ServQual

Questionnaire and survey design

Quantitative data analytics

Data visualisation

Qualitative research (in-depths, focus groups

Benchmarking

Organisational effectiveness

Marketing strategy consulting

Human resources research

Business intelligence

Case study research

Report writing

Industry Expertise

Early Learning

Schools - primary and secondary
Higher education - universities
Health
Market research

Not-for-profit organisations
Human resources
Government
Automotive

Trades

Start-ups

Professions

Techno Skills

Excel (Expert)

Word

PowerPoint

Access

SPSS

Tableau

Qlik

ASTEROID

Visual Basic

Online Surveys (Limesurvey, Confirmit, QuestionPro)

Languages

English

German

French

Afrikaans

Some Danish

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