Managing Director

imo analytics

Website: www.imoanalytics.com

​2015 - present

 

• Specialists in end-to-end stakeholder/consumer perception survey design; data collection; qualitative and quantitative data analysis; data visualisation and benchmarking

• Production of high quality insightful, accessible reports that are easily interpreted and applied to improve organisational effectiveness.

• Market / consumer /social research services, B2C and B2B research, business intelligence

• Branding and NPS research

• Consulting services to large and small companies

 

Research Director - Social and Government

Roy Morgan Research

Website: www.roymorgan.com

Sept 2017- Feb 2018

​

• One the oldest and largest market research companies in Australia

• Full service agency providing all forms of research

• Diverse data collection options from face to face, CATI, in-depths, focus groups and very large online surveys

• My role was largely one of business development and direction of large social and government research projects

• Wrote $5m worth of proposals

​

Manager, Research and Analysis

Independent Schools Victoria

Website: www.is.vic.edu.au

​2008 - 2015

 

• Developed, analysed, automated and reported quantitative and qualitative parent, staff, student, school board stakeholder opinion surveys

• Developed the innovative L E A D balanced scorecard benchmarking and school improvement tool.

• Surveyed over 250,000 school stakeholders in 200 schools

• Built up the client base from 10% to 70% of independent schools In Victoria + several interstate and international schools now regularly use these tools.

• Collaborated with Cambridge University's Faculty of Education to statistically validate, present and publish the findings from the L E A D school effectiveness tools.

• Presented a paper at International Congress on School Effectiveness and Improvement (ICSEI) in 2015 with a forthcoming publication in the Australian Journal of Education (November 2016).

• Developed in-depth benchmarking tools for schools of human resources; salary and conditions of employment; financial reporting; early learning centres and languages.

• Provided strategic management consulting services to schools and internally to ISV.

• Member of the DEEWR Longitudinal Survey of Australian Youth (LSAY) Strategic Advisory Committee.

• Advisor on The Childhood to Adolescence Transition Study (CATS) - Murdoch Children’s Research Institute.

• Advisor to the ACARA MySchool Satisfaction Survey Expert Working Group.

​

​Prior to 2008

​Principal and Founder

J H Louw & Associates

• Market / social research (as for IMO Analytics)

• Management consulting

• Case study writing

 

Lecturer | Tutor

Monash University, Faculty of Business and Economics

• Tutored postgraduate marketing students in consumer behaviour in person and online

 

Lecturer | Research Analyst

University of the Witwatersrand, Graduate School of Business, South Africa

• After I completed my MBA, I lectured MBA students in marketing

• Ran the Case Study Research and Writing Centre

• Wrote 25 teaching case studies for MBA students

• Published a book on small business opportunities in South Africa (which sold 25,000 copies)

​

Registered Nurse and Midwife

South Africa, the United Kingdom and Austria

• Ten years' clinical experience in three countries