After many years' experience as a registered nurse, midwife and psychiatric nurse in three countries, I completed an MBA and MPhil in Management Studies and gravitated towards market and social research.

 

I have two decades' experience in end-to-end quantitative and qualitative market and social research - from designing questionnaires to collecting, analyzing and torturing data until it confesses. I tactfully report back the good and bad news, and help businesses and organisations decide what to do with the findings to understand their customers better and improve their effectiveness.

I love analysing and visualising data so that it tells a compelling and actionable story.

Understanding human behaviour; developing relationships and providing consulting services with useful business intelligence and strategic insights  are other skills of mine.

In a nutshell, I'm a people-oriented, data-obsessed, information-driven market researcher, analyst and consultant